First Things First!
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Beschreibung
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches.This book presents real examples from shop owners and mechanics, dentists and organic farmers¿-businesses discovering corporate design for the first time¿-as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
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Über den Autor
- Hardcover -
- Erschienen 2011
- Springer-Verlag GmbH
- Hardcover
- 144 Seiten
- Erschienen 2007
- Stiebner Verlag GmbH