
The Valuation of Intangible Assets
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Beschreibung
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. von Sandner, Philipp
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Über den Autor
:Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).
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- Hardcover
- 1098 Seiten
- Schäffer-Poeschel Verlag
- Hardcover -
- Idw-Verlag GmbH
- Hardcover -
- Vahlen Franz GmbH
- Hardcover -
- Schäffer-Poeschel Verlag
- Hardcover -
- Vahlen Franz GmbH