Name: The Valuation of Intangible Assets
Author: Sandner, Philipp

Beschreibung

The Valuation of Intangible Assets

An Exploration of Patent and Trademark Portfolios

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. von Sandner, Philipp

Produktdetails

Einband:

Kartoniert

Seitenzahl:

220

Erschienen:

2009-10-08

Sprache:

Englisch

EAN:

9783834917744

ISBN:

3834917745

Verlag:

Gabler, Betriebswirt.-Vlg

Gewicht:

354 g

Auflage:

Verwandte Sachgebiete:

Allgemeine Betriebswirtschaftslehre

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Über den Autor

Sandner, Philipp

:Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).