Peter Buxmann is a Professor of Software Business & Information Management at Darmstadt University of Technology. His research fields include Software Business, Future Internet Economy, and Information Management. Moreover, he supports the foundation of IT companies and serves as a Department Editor of the Journal Wirtschaftsinformatik / Business & Information Systems Engineering.Heiner Diefenbach is CEO of TDS AG, Neckarsulm (Germany), a stock market listed IT services company. He has more than 20 years experience in the IT Industry as a board member at major players such as Atos Origin and Computer Science Corporation. Thomas Hess After his studies in Information Systems at Darmstadt University of Technology, Thomas Hess completed his doctorate at St. Gallen University (Switzerland) in 1995. Since 2001 Thomas has been a professor at LMU Munich, where he also serves as director of the Institute for Information Systems and New Media. His research focuses on the digitalization of media industries, on software vendors and on new value systems.