Market Entry in China
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Beschreibung
Market Entry in China von Prange, Christiane
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Über den Autor
Christiane Prange is a Professor of Global Strategy and Marketing at Tongji University, China. She obtained her Ph.D. from Geneva University, Switzerland, and has lectured as a visiting professor in more than ten countries, including Austria, China, Malaysia, Russia, Romania and U.K. She has also consulted multinational companies on marketing and internationalization strategies, global innovation management, and agility. She has published five books and several journal articles, and has presented her work at major international conferences, including Strategic Management Society (SMS), Academy of Management (AOM), and Academy of International Business (AIB).
- paperback
- 300 Seiten
- Erschienen 2010
- Wspc
- Gebunden
- 304 Seiten
- Erschienen 2022
- Polity




