Smart Brevity: The Power of Saying More with Less
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The big idea: If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how. * Smart Brevity is the founding philosophy of Axios News, perhaps the most successful news startup in a generation, with more than 20 million unique visitors a month and 4 million daily newsletter subscribers. * Smart Brevity has been adopted by a slew of Fortune 500 companies, including Delta Airlines, JP MorganChase, Apple, Facebook, BP, Edelman, and the NBA. * Smart Brevity is empowering: It is fast, attention-grabbing, and almost universally popular among adopters. It has the power to transform both people, but companies, organizations, and any group that uses it. von Vandehei, Jim und Allen, Mike und Schwartz, Roy
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