The Fundamentals of Fashion Design

This third edition of The Fundamentals of Fashion Design by Richard Sorger and Jenny Udale offers a fully-illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form.The new edition offers 25% new interviews featuring contemporary designers such as Michele Manz and Winni Lok, which contextualize the ideas explored within the book and offer key insights into both working and succeeding within the fashion industry. New images provide up-to-date illustrations of concepts covered in the book and a new preface by fashion designer and instructor Shelley Fox introduces the edition. A range of design exercises also help readers to discover and experiment with design techniques.The Fundamentals of Fashion Design provides a rich and dynamic resource that inspires readers to succeed at what they are best at - designing clothes. von Udale, Jenny