Retail Design International Vol. 5

Hybrid systems not only revolutionise our mobility but also provide a fresh breath of air in retailing with the layering of various functions. Large-format building structures such as department stores and shopping centres are revitalised in line with climate optimisation and supplemented with small-scale mixed uses. Shared spaces for young start-ups and established brands offer greater variety and the opportunity to liven up too extensive spaces with new experiences and inspirations. Retail sharing has developed into an effective recipe against decreasing frequenting. The fifth edition of "Retail Design International" pursues the phenomenon of hybrid spaces between new work, leisure and retail worlds. It presents collaborative concepts from the European, Asian and Pacific regions that reveal opportunities for the transformation from a point of sale to a point of experience. von Messedat, Jons